About the Edge
Does your business have an ‘edge’? PerformanceEdge can be your catalyst.
We’re a business development firm with a successful track record of creating positive outcomes for small and medium-sized businesses (SMB). We provide the catalysts that transform your business from 'one of the pack' to a market leader. The edge we create is the foundation for long-term success and significance in any venture. It entails a Pyramid of Success that is built on five levels:
- Healthy, well-founded business.
- Authentic purpose that rallies employees.
- Strategy that is relevant in today’s marketplace.
- Product that solves a problem buyers have.
- Business model that creates sustainable value.
We'd welcome the opportunity to work with you to uncover a faster path to profitability, growth or successful exit for your business. Our objective in working with you is singular.
Maximizing the value of our customer's business is our ONLY priority.
Meet the Team
We love building small businesses into their full potential. With more than 20 years each in the industry in roles spanning the spectrum from engineering to sales, marketing, finance, operations, services and business development, we have a wide range of experiences you can benefit from. We’re a partner you can trust. We’ve built three $100m businesses and worked as a business development catalyst in dozens of others.
Would you like to be next?
Phil Myers
Phil brings 27 years of experience in developing market leading businesses in the technology industry. He has managed three successful start-ups through their growth stages to $100m+ businesses, led two initial public offerings and created seven hit products. His background includes serving as Chairman and CEO at Cyclone Commerce (now Axway), President at SalesLogix (now part of Sage Software), and Vice President at Novadigm (now a division of HP).
Before starting PerformanceEdge, he was President of Pragmatic Marketing where he co-authored the best selling business book, Tuned In: Uncover the Extraordinary Opportunities that lead to Business Breakthroughs. Phil is a frequent speaker, consultant and instructor on the topics of leadership and business acceleration strategies. He holds a BS in Accounting and an MBA in Management Science from the Pennsylvania State University. Phil lives in Scottsdale with his wife Diane and three children: Blair, Courtney and Logan.
Ken Herfurth
Ken has over 21 years of management and leadership expertise creating and executing holistic business designs, business transformations, strategies and growth, M&A activity, conversions, and modeling across multiple industries. His background includes successful outcomes in manufacturing, wholesale distribution, retail, banking, medical device, information technology and technical engineering. He has over seven years of direct Fortune 100 infrastructure, strategic and business management experience with Wells Fargo Company and Supervalu Corporation.
Ken also has, over his career, significant experience working across all aspects of corporate business systems (Operations, Financial, Technology, Sales and Marketing) with entrepreneurial to mature enterprises. He raised in excess of $30M in funds for start up, early stage and acquisitions of mature companies. Ken serves numerous non-profit public sector agencies including Collaboration for a New Century and Phoenix Rescue Mission. He holds a BS in Material Science Engineering from the University of Minnesota and an MBA from University of St. Thomas (Minneapolis, Minnesota).
Kevin Myers
Kevin Myers has held many senior executive Sales & Marketing positions over the past 20 years at both business-to-business and direct-to-consumer brands. After spending a majority of his career in the software and services business he applied his trade into retails brands, starting with a breakthrough brand success, Cold Stone Creamery.
Kevin’s tenure at Cold Stone was during its meteoric rise and included responsibilities for Strategy, Research, Product Innovation, Partnerships, Advertising, PR, Creative and Interactive Marketing. The lessons from a 10-year career in CRM afforded a quick implementation of the “New Rules” of Sales, PR & Marketing. Cold Stone took advantage of its strong word-of-mouth PR & celebrity buzz to share the difference between simply serving desserts into "The Ultimate Ice Cream Experience." A true advocacy relationship ensued where stories were shared regarding moments of happiness “mixed-in” with their love of ice cream. Thus was born Cold Stone's ‘Social Media’ best practices long before such terms were even popularized. The viral nature of this PR resulted in a worldwide expansion to over 1400 Stores on 11 Continents. Even more importantly a direct relationship was developed with over 5 million ice cream lovers that joined the online Birthday Club. These loyal relationships led to measurable store visits and an associated 3% increase in Same Store Sales (on a $500M base) and also added $30 million in Gift Card Sales.
Kevin’s parlayed this success into helping expand iMemories (digital photo & video conversion) from single retail location into iMemories.com as a national internet brand. With the knowledge that awareness is paramount to success, National Retail Partnerships were established to promote iMemories.com with the likes of Best Buy, Kodak, VIZIO, UPS Store, SanDisk and Yahoo! Kevin’s most recent engagements have been with DIRECTV to assist with TV Apps and online content, with TASER to increase sales of its consumer products and with iDonate.com to re-Brand and re-Launch its business online.
Kevin has a BS degree in Industrial Engineering from The Ohio State University. While an avid Buckeye fan and Lacrosse Coach he is most proud of being the father of Michael & Luke and lucky to be the husband of Wendy.
