About Sweet Spot Journeys
I’ve been fascinated with how some people and companies find their ‘sweet spots’ while others seem to constantly be trying to create a new identity. It’s almost as if the truth is too scary to tell when in fact the opposite is what makes you successful. This blog is my passion to study how the winners become winners and share the secrets with you. I’ll offer my own thoughts to be sure but what I’d really like to talk about most is how others have found their core … and put themselves in the value zone.
About Point of Exchange
I’ve long believed that all value is created at the point of exchange, the finite time services and goods are exchanged. My learnings for more than 20 years have been geared at how to close the gap where it matters most. This blog will study all kinds of concepts, ideas and strategies around this focus – why the gap is widening, what can be done to bridge the gap, and what the economic impacts are of a focus on customer value.


