One of the things that is most surprising to us as we work with SMB owners and leaders is how few really get what the role of a CEO is all about.

The journey is often a typical one. You started a business because you could. Or because you had an idea that just wouldn’t go away. Or maybe it really was a burning passion and an ‘authentic purpose’. The business got off the ground through you own personal sheer force of will. Maybe it stays there today because of that same drive.

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