The hurdle is daunting.

Statistics show that 62% of small businesses fail within 18 months of start-up. More than 90% fail inside of four years. And of those that survive, only a small percentage achieve the outcome they desired when they started the business. The difference between 'expectations' and 'reality' is large. Without a solid foundation, your hopes and dreams could be derailed.

Are you on the right track?

The gap between expectations and reality is at its widest in your formative stages. The plan for a breakout often passes through many downturns. 

Break the Cycle

PerformanceEdge was created to ‘break the cycle’ of small business failures.

We’re business development experts that provide the consulting services and investment capital you need to transform your company from the endangered species list to the fast lane. We’ve worked in dozens of small businesses, surveyed thousands of them and funded a growing number of winners. The secret to success is simpler than you think. All it requires is a perspective shift:

• It’s not about you. The companies that get off the ground have identified their ‘authentic purpose’ for being in business and know that serving the customers they do business with is their economic engine.

• Companies that are winning in a down economy are reality based. They don’t hope for outcomes, they know their charter is to earn them. Their businesses are configured to create profit in any market scenario, even a ‘black swan’.

• Relevance is the only compass you need. Getting in business and staying in business means ensuring that your impact is high. The companies that breakthrough create value propositions that are not only unique but game changing for their buyers.

• Your ability to execute is throttle you own. You can’t control the market but you can control how fast you run and how many scenarios you prepare for. The best companies throttle up and down daily, weekly, and monthly based on changes they observe in the markets they serve.

Breaking the cycle is a choice. And, it starts with a simple premise. The more you rely on your own intelligence and intuition, the closer you are to the rocks. The more you rely on charting your identity, plan and strategy to align to the realities of todays market, the closer you are to breaking the cycle. Our services focus on defining that roadmap.

If you want to gain an edge, get the edge... from PerformanceEdge.