In today’s business environment, companies cannot settle for incremental improvement; they must periodically undergo performance transformations to get, and stay, on top. But in the volumes of pages on how to go about implementing a transformation, surprisingly little addresses the role of one important person. What exactly should the CEO be doing, and how different is this role from that of the executive team or the initiative’s sponsors? Read the rest of the story.
The Cutting Edge
Each month, in this newsletter, we’ll examine the issues that are relevant to the small business community right now and what you can do about them. We’ll also connect you to resources and expertise that will make your business healthier.
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Get Tuned In
Phil co-authored a best selling book with Craig Stull and David Meerman Scott while at Pragmatic Marketing. Tuned In describes how more than 60 small businesses connected the dots to create their breakout companies. Most were small when they started and well-known market leaders when we found them. They came from all industries and walks of life but shared two things in common – their perspective about how to build a great business and the intelligence at how they spent their time.