Business Development Specialists

Path to Profit

When you find yourself asking if your business is even viable anymore, we can help.

Let’s face it. Today’s markets are tough. What used to work quite nicely in the past to acquire new customers and build your business doesn’t work anymore. The reality for many of us is that our business needs to reset back to the core of creating a healthy, profitable foundation to build on.

PerformanceEdge can be your catalyst to survive the storm. Our services enable you to discover and implement a ‘Path to Profit’ roadmap that will put your business on a solid foundation. A foundation that includes:

• A financial plan that makes sense for your current market – one that aligns your working capital requirements, cash flow and monthly P&L performance to measures that are achievable and right for the current market.
• A sales and marketing strategy that is focused – identifying the right customers to pursue and the techniques for creating awareness for your unique value propositions.
• A product and services offering that customers embrace – creating a whole product solution that is simple and perfectly aligned to satisfy the market you are targeting, and defining a path to get there.
• An operating model that is simple to execute – complete with the systems, structures and relationships with service providers that enable an infrastructure that scales efficiently and effectively.

When you are in survival mode, the failure points come at the core of addressing these critical fundamentals. If you’re waiting around for business to just happen, you run the risk of letting others define your future … for better or for worse. We’ll help you take on the challenge of developing your business and build a proactive plan to move beyond being a struggling start-up.

Path to Grow

Have you been stuck for several years now trying to get your business to the next level?

Once a business moves beyond start-up phase, the game changes. Many businesses who contact us are surprised that the initial burst of success slows and their business seems to have reached a plateau. What seemed to work great in the early phases of your business now no longer seems to have the same traction. Employees come and go and the same customers seem to account for too much of your revenue.

PerformanceEdge can be your catalyst to making that transition to the next level of success. Our services enable you to discover and implement a ‘Path to Grow’ that uncovers the true relevance of your business. A plan that includes:

• An assessment of whether or not growth is an option – you can only take what the market has available to give you. The level of growth in your sector, competition and customer experiences mean everything to determining your next step. We’ll uncover what’s real.
• Where the leverage points are in your recent experiences – if you look back over the past six to twelve months, what are your buyers telling you? Are there some areas where you are gaining ground and others where you are losing? We’ll connect the dots to identify the winning formula for the next step.
• How future market dynamics in play will work for you (or against you)? What was good enough to get you here may not be good enough to keep you growing. Wayne Gretzky used to say his secret was ‘he skated where the puck was going, not where it’s been’. We’ll help you achieve the appropriate balance.
• Adjustments to your team’s ability to execute through a transformation. A bad plan well executed will beat a good plan poorly executed every time. We’ll help you create the people, process and systems to support your growth. It’s almost more important than the strategy itself.

Hope is not a strategy. Too many business leaders run a successful business into the scrap heap of failures by allowing their ambitions and egos to drive growth strategies that don’t make sense … or were unrealistic.

At PerformanceEdge, we take the guesswork out of building your growth strategy. We’ll work with you to remove all the ambiguity to your decision making and uncover the right path (your authentic purpose) for taking the next step.

Path to Value

Has the recent market downturn sucked the life out of your valuation?

You’ve worked hard to create a strong, viable long-term business. But, lately it seems that no matter what you do, the value of your business keeps going down. Money, quite literally is flying out the door. The pain of watching this and recognizing that your personal dreams for a healthy nest egg are going with it can be enough to paralyze even the strongest of leaders.

PerformanceEdge can be your catalyst to taking control and get you back on track. Our services enable you to discover and implement a ‘Path to Value’ that aligns you to your maximum point of value. The process works whether or not you intend to sell, prepare for an IPO, add in a new capital infusion, setup a succession plan or just keep on doing what you’re doing. Our Exit Plan for you will include:

• Strategies for increasing value where it matters most. A valuable business is a healthy business. And, a healthy business is one that maximizes value at the point of exchange with customers. We’ll work with you to expose the decisions your buyers are making. You’ll likely find more losses and no decisions than you care to admit. Turning those into compelling reasons to buy is your ticket to increasing value.
• Alignment with strategic buyers. Strategic buyers are focused on value, not goodwill. The old ways of valuing your business are gone … forever! The way the market for business partners, acquirer’s or strategic investors is developing relates entirely to your ability to create profitable business transactions. We’ll work with you to identify the win-win scenarios you can develop.
• An operating plan that ensures a smooth transition. Buyers, partners and investors want to minimize the cost of integration. One need only take a quick walk around your offices to determine how easily your business will adjust. Where stress is high and conversation restricted, value is decreased. We’ll help you align appropriately for the mix of success today and future value.
• A strategy for building a series of well executed short-term wins. Chasing outcomes is a mistake all of us make at one time or another. Fact is, you can’t force them. They need to come to you. The more you focus on getting your business to the next step (and not the long-term outcome), the more you’ll be surprised by the number of strategic opportunities you build. We’ll help you build a plan your company can execute.

Your optimal configuration is to be a healthy business. Today, tomorrow and at all points in the future.

PerformanceEdge provides you with the wherewithal to get there faster … in a framework that will give you the flexibility to create meaningful options for strategic buyers at each step.